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Author Archives: Gunther

Gross Digital Happiness

Happiness metrics have often been thought of as these things that are lofty or ridiculous or simply idealistic. Maybe they are to some extent. Anything not directly tied to money or some economic growth standard doesn’t seem to merit the weight and attention of the general public. Sadly, psychologists contend that most people don’t thinkContinue Reading

Building a Future for ‘Work’

I need to say this: We have a LONG way to go in terms of making business “social”, or making businesses social organizations from the inside out. Much of this is predicated on how society approaches the ways in which we work. Case in point: wage issues that affect global workforces, and the ways theseContinue Reading

Entrepreneurship is world-building.

A young entrepreneur asked me the other day what I thought the world looked like, in an economic sense. The question threw me for a loop; typically, people will ask questions like “How much money can I raise for my venture?” (I shrug) or “How long will it take to grow my business?” (I shrug),Continue Reading

Building Market Intelligence

I just got back from Sydney, Australia, where I participated in a unique lab that focused on creating sustainable platforms for the country’s leading film projects. The multi-platform space is no doubt an exciting one, and not without its debates, but I wanted to focus this post on the subject of my talk down there, the notionContinue Reading

The Big Pivot – part 3

The following is a guest series by Brendan Howley. Brendan is a Canadian investigative data journalist/collective intelligence specialist; he is at present co-authoring a book with Gunther Sonnenfeld and Sasha Grujicic, designed by Sarah Doody, on the global revolution in storytelling and its effect on brands, businesses and markets. This is the third and finalContinue Reading

The Big Pivot – part 2

The following is a guest series by Brendan Howley. Brendan is a Canadian investigative data journalist/collective intelligence specialist; he is at present co-authoring a book with Gunther Sonnenfeld and Sasha Grujicic, designed by Sarah Doody, on the global revolution in storytelling and its effect on brands, businesses and markets. Note: This series stems from aContinue Reading

The Big Pivot — Part I

The following is a guest series by Brendan Howley. Brendan is a Canadian investigative data journalist/collective intelligence specialist; he is at present co-authoring a book with Gunther Sonnenfeld and Sasha Grujicic, designed by Sarah Doody, on the global revolution in storytelling and its effect on brands, businesses and markets. Note: This piece stems from aContinue Reading

What is the true value of capital?

Okay, so we (as in the collective ‘we’) have been examining the nature of a relationship economy that comprises the transition of industrial tenets to a flatter distribution scheme driven by technology and sweeping cultural shifts. Different folks have explored ideas around “human capital”, “social capital”, “social business”, “social economics” and the like, including aContinue Reading

What Exactly is ‘Social Business’ and What is its Future?

A few days ago (October 24th), you may have read about the news of Salesforce showing signs of trouble with two of its most high profile acquisitions. I think we can all agree that no acquisition comes without its challenges, and it’s safe to say that no matter how strong the offerings in Radian6 andContinue Reading

Relationship Economics (A shiny, busy graphic! Eat it for breakfast or for lunch!)

Some of you might be familiar with the notion of relationship economics. Or not. Paul Jaminet describes it as “a form of Ronald Coase’s transaction cost economics which hypothesizes that the costs of forming and maintaining personal relationships, and the benefits of those relationships, dominate decision-making in many contexts.” David Nour wrote a how-to bookContinue Reading