Image from http://defensetech.org/2012/10/14/red-bull-stratos-and-ultra-halo-tactics/ When I started my career in marketing -back in the days- the first thing you had to learn was statistics about people and behaviours, relationships among series of events. I discovered the philosophical beauty of numbers and how, if you looked at them with open mind, you could see fascinating cause-effect relationships.… Continue Reading
Author Archives: francesca
Why is it so difficult?
In the past I’ve wrote about gender differences and how they nudge people towards certain behaviors rather than others, and how this represents an opportunity for companies and brands when they design their user experiences. The digital world has made so much progress in designing products and services that are neutral in purpose and forms, but… Continue Reading
Can technology influence the culture of work?
I know I touched the matter of how we (will) work before, but this is a topic that I find very important, particularly in times where culture and productivity are being put to the test by current Economy news- particularly in the Eurozone. The New York Times today talks about Work-Life balance and how this… Continue Reading
Where are the Digital Olympics?
These days the city I live in- London- is on the global stage. The Olympics are finally here, the Sponsors are everywhere, and being 2012, being the age of Socialmedia and Mobile, you’d expect amazing and futuristic experiences. Under this aspect it’s been a disappointment. (Well, this and the fact that most Londoner have fled… Continue Reading
Is it time to change the way we work?
This is the letter that Apple gives to employees on their first day. You might call it ‘company culture’, but it surely makes you think about business organizations as groups of people, and how important some values are for them to prosper and generate value. For themselves and their community. We are seeing some organization… Continue Reading
Can the internet save Europe?
A few days ago the EU tasked Openideo with a challenge aimed to develop the best possible program to support digital startups: “How might we support web entrepreneurs in launching and growing sustainable global businesses?” Maybe it’s because I am EU citizen but I have found it very interesting (and I am participating) because I… Continue Reading
Does the Internet have a gender?
The internet has no gender, and platforms, services and utilities that are changing our lives are designed with a generic user in mind, optimized with the goal of scaling rapidly and hitting the largest user base possible. When designers talk about how they create wireframes, they always refer to a desired user’s behavior, as well… Continue Reading